The Fall of Neo Marketing

The Fall of Neo Marketing: How Marketing Will Need to Change for 2026

There is a new dawn coming for marketing in 2026. The digital marketing revolution have been proving less and less effective, especially for small businesses, who already struggle with marketing. Consumers are inundated with ads everywhere they look. Even news articles, blog posts and social media feeds are suspect to being ads in disguise. Online groups and subreddits once infiltrated become breeding grounds for constant spam or subversive ad posts. Countless “popular” groups on social media now consist of nothing more than business promoters, selling to a silent room, with the only viewers being the next promoter scrolling past to give their pitch to an otherwise empty group. Now there is a trend of AI lead generation, which has created a new cat and mouse game; where bots attempt to solicit services with other software attempts to limit it, without any human interactions. When recently trying to hire local services, more than half of my requests for more information or quotes went unanswered. Either because everything was poorly automated or that nobody can tell what is real traffic anymore, since now deception has been the standard in online advertising.

In addition, the barrier to create a business is lower than ever, and there are now countless useless new solutions to problems that don’t exist or have already been solved all fighting to sell something that isn't needed to begin with. Everyone is selling or promoting something and nobody is buying. This all renders these new forms of digital marketing impotent. So what will happen in 2026? Will this all break? Will we need new solutions to overcome the current shortcomings? My prediction: this cycle will eventually break and businessess move back to more traditional marketing. Digital marketing is anonymous, untrusted and unending, people will want to move back to trust. Older forms where real people were the face of products and services and trust is something that is earned and not bought. People will no longer be easily fooled with their money.

The one marketing tactic that will likely be the most effective for 2026 is “word of mouth”. I can speak personally from over 20 years of business experience, that our best marketing has always been from satisfied customers and people who we worked closely with on a personal level, enough to consider them friends or possibly even family. This is something that cannot be replicated digitally and something that can’t be replaced by a smooth or well calculated algorithm. A digital brain is no substitute for the human heart....

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